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Writing an Effective Business Plan

Source: www.deloitte.com
Topic: Business Writing

Sort Desciption: Writing a plan must be managed just as most other important business projects are ..... People writing a business plan for the first time frequently ask ...

Content Inside: Fourth Edition Writing an Effective Business Plan This publication contains general information only and Deloitte & Touche LLP is not by means of this publication rendering accounting business financial investment legal tax or other professional advice or services. This publication is not a substitute for such professional advice or services nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business you should consult a qualified professional advisor. Deloitte & Touche LLP shall not be responsible for any loss sustained by any person who relies on this publication. Copyright 2003 Deloitte & Touche LLP. All rights reserved. I NTRODUCTION 1 T HE N EED FOR P LANNING 1 E XTERNAL U SES FOR THE P LAN 2 I NTERNAL U SES FOR THE P LAN T HE F UNDAMENTAL Q UESTIONS 2 T HE P ROCESS OF W RITING A B USINESS P LAN 3 G ATHERING THE R IGHT D ATA 4 O UTLINING THE P LAN D ETERMINING THE K IND OF P LAN 5 D ESIGNATING R ESPONSIBILITIES 6 T HE F UNDAMENTAL Q UESTIONS 3 T HE E XECUTIVE S UMMARY 7 K EYS TO AN E FFECTIVE E XECUTIVE S UMMARY 8 H OW THE E XECUTIVE S UMMARY H ELPS TO S HAPE THE P LAN 9 U SES FOR THE E XECUTIVE S UMMARY 4 T HE C OMPANY S TRATEGY AND M ANAGEMENT T EAM 10 Y OUR B USINESS M ISSION T HE C OMPANY : P AST P RESENT AND F UTURE 11 T HE M ANAGEMENT T EAM T HE F UNDAMENTAL Q UESTIONS 5 M ANAGEMENT AND O RGANIZATION 12 D ESCRIBING THE M ANAGEMENT T EAM 13 O THER H UMAN R ESOURCE I SSUES O UTSIDE A DVISORS T HE F UNDAMENTAL Q UESTIONS 6 T HE M ARKET AND C OMPETITORS 15 I DENTIFYING Y OUR M ARKET 16 U NDERSTANDING THE M ARKET 17 T HE N EED FOR M ARKET R ESEARCH 18 T HE F UNDAMENTAL Q UESTIONS 7 T HE P RODUCT OR S ERVICE 20 P RESENTING THE P RODUCT P RODUCT D EVELOPMENT I SSUES 21 M ANUFACTURING AND O PERATIONS 22 Q UALITY C ONTROL AND O NGOING S ERVICE R ISKS AND R EGULATIONS I DENTIFYING C OSTS 23 T HE F UNDAMENTAL Q UESTIONS CONTENTS 8 ...

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