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weight loss advertising an analysis of current trends

Source: www.ftc.gov
Topic: Advertising

Sort Desciption: claims in weight loss advertising is rampant and potentially dangerous. .... B. The Role of Advertising for Weight-loss Products and Services............ 2 ...

Content Inside: WEIGHT-LOSS ADVERTISING: An Analysis of Current Trends Richard L. Cleland Walter C. Gross Laura D. Koss Matthew Daynard Karen M. Muoio Principal Authors A REPORT OF THE STAFF OF THE FEDERAL TRADE COMMISSION September 2002 i FEDERAL TRADE COMMISSION TIMOTHY J. MURIS Chairman SHEILA F. ANTHONY Commissioner MOZELLE W. THOMPSON Commissioner ORSON SWINDLE Commissioner THOMAS B. LEARY Commissioner This report is a project of the staff of the Federal Trade Commission with the assistance of the Partnership for Healthy Weight Management a coalition of representatives from science academia the health care profession government commercial enterprises and organizations whose mission is to promote sound guidance on strategies for achieving and maintaining a healthy weight. The principal authors of this report are attorneys with the Bureau of Consumer Protection Federal Trade Commission. The views expressed in this report are those of the authors and do not necessarily represent the views of the Federal Trade Commission or any individual Commissioner. Special thanks are given to members of the Partnership for their contributions to this report and to Michelle Rusk an attorney with the Federal Trade Commission for her assistance in editing this report and Devenette Cox who managed the data base for the report. The authors wish to acknowledge the contributions of Elizabeth Nichols Eva Tayrose Steve Sawchuk Trisa Wilkens and Michelle Reeve for their assistance in the collection and coding of the advertisements reviewed in this report. ii iii iv Introduction George L. Blackburn M.D. Ph.D. As health care professionals we are concerned about the epidemic of obesity: the relations between excess body weight and such medical conditions as cardiovascular disease hypertension type 2 diabetes osteoarthritis sleep apnea and certain cancers (such as breast ovarian prostate and colon) are well established. We are equally concerned about false and misleading claims in ...

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