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Viral Marketing Success Means Thinking Like a Venture Capitalist ...

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Topic: Viral Marketing

Sort Desciption: Viral Marketing expert David Meerman Scott author of "The New Rules of ... directly" says creating viral marketing campaigns involves suffering many flops ...

Content Inside: Viral Marketing Success Means Thinking Like a Venture Capitalist Or Studio Executive Says Expert Viral Marketing expert David Meerman Scott author of "The New Rules of Marketing & PR: How to use news releases blogs podcasts viral marketing & online media to reach your buyers directly" says creating viral marketing campaigns involves suffering many flops for each success. Lexington MA (PRWeb via PRWeb) June 1 2007 -- For marketers one of the coolest things about the Web is that when an idea takes off it can propel a brand or company to fame and fortune. For free. Whatever you call it -- viral buzz or word-of-blog marketing -- having other people tell your story drives action. According to David Meerman Scott who has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row and is the author of The New Rules of Marketing & PR: How to use news releases blogs podcasts viral marketing & online media to reach your buyers directly creating a successful viral marketing campaign is very difficult. "Many viral phenomena start innocently" Scott says. "Somebody creates something -- a funny video clip a cartoon or story -- to amuse friends and one person sends it to another and that person sends it to yet another on and on." Scott says that while it is difficult to purposely create viral marketing buzz it is certainly possible. "The way to create viral programs is a lot like the way venture capitalists invest in start-up companies and studios create films" he says. "A typical VC has a formula that states that most ventures will fail a few might do OK and one out of twenty or so will take off and become a large enterprise that will pay back investors many times the initial investment. Record companies and movie studios follow the same principles expecting that most of the projects that they green-light will have meager sales but that the one hit will more than pay back th ...

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