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VIRAL MARKETING COMES FULL CIRCLE WITH EMAIL

Source: www.campaigner.com
Topic: Viral Marketing

Sort Desciption: Viral Marketing Defined. The term viral marketing was originally penned in a newsletter by venture capitalist Steve Jurvetson who ...

Content Inside: Viral Marketing Defined 2004 Got Corporation Inc. www.gotcorp.com 1 Viral Marketing Defined The term viral marketing was originally penned in a newsletter by venture capitalist Steve Jurvetson who defined it as network-enhanced word of mouth. While the word viral may have negative connotations (the flu and corrupted hard drive come to mind) the concept of viral marketing is a positive one. Marketers have long believed that people who hear about a product or service from a friend are more likely to buy and buy more quickly and easily than those who heard about it in other ways. In fact many articles on viral marketing make reference to a classic 1970s Faberge TV commercial with sudsy-headed women who told two friends and then they told two friends and so on and so on and so on. While that commercial is probably the easiest way to illustrate the concept of viral marketing its not the most helpful example because: (1) most of us cant afford to produce a TV commercial and (2) now with the Internet and email in particular you can tell more people about something faster than good-old- fashioned word of mouth. Email: The Ideal Viral Marketing Tool Email is an extremely fast and cost-effective viral marketing tool especially for small business owners with little or no marketing budget. In todays wired world an email sent to a contact list of only 20 people could potentially end up in the inboxes of hundreds thousands or even millions of friends around the globe. When an email campaign travels beyond its original contact list as recipients forward it to their friends who forward it to their friends and so on we refer to it as viral email marketing. Email forwarding can lead to all sorts of added business benefits all at no extra cost to you but the viral component of your email campaign should ultimately support a higher-level objective. Here are some campaign objectives that can be supported by viral email marketing: Increasing brand exposure: Sometimes all ...

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