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UVI Public Relations Handbook

Source: www.uvi.edu
Topic: Public Relations

Sort Desciption: The Public Relations Office helps the University effectively fulfill its mission to ... Public Relations Office to coordinate our efforts and present an ...

Content Inside: PRO Handbook of 8 1/28/04 UVI Public Relations Handbook The UVI Public Relations Office At Your Service The Public Relations Office helps the University effectively fulfill its mission to serve the people of the Virgin Islands wider Caribbean and the U.S. mainland through its teaching research and public service activities. This publication is designed to help our internal stakeholders form a strong alliance with the Public Relations Office to coordinate our efforts and present an organized consistent professional approach to media contact and promotion of the Universitys mission and accomplishments. We refer to the UVI Board of Trustees faculty staff students and alumni as the primary stakeholders. Our donors the at-large public retirees and parents are our secondary stakeholders. Stakeholders clearly are people who have a relationship with or interest in the success of the University of the Virgin Islands. The first step in that alliance with your Public Relations Office is - to involve us keep us informed and utilize our services appropriately in the advancement of UVIs reputation. Help Us to Help You: Coordinate all press conferences with the Public Relations Office Provide the Public Relations Office with drafts of press releases before they are sent to the media Please advise the Public Relations Office of any media appearances or interviews that have been arranged so that we can provide other pertinent information about the University that can be shared with the public. Please let us know when you have made statements to the press about your projects or research and if you are working with the media on news or feature stories. If approached by the media please refer them to the PRO. All non-academic UVI publications and/or promotional materials for dissemination must be approved by Public Relations. Forward copies to the Public Relations Office of all letters to the editor flyers posters and publications. PRO Handbook of 8 1/28/04 Any ...

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