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Home » Marketing » Promotion

TOTAL MARKETING

Source: ltdlimages.library.ucsf.edu
Topic: Promotion

Sort Desciption: harder it gets. - CAMEL can "invent" its own games and contests for retail promotion and. field marketing. - Slider top can be molded to look like Joe . ...

Content Inside: - TOTAL MARKETING 300 WEST SEVENTH ST. WINSTON-SALEM NC 27101 919-722-4709 CAWL B PROMOTION OPPORTUNITIES Submitted: May 4 1990 Ol m W W I I I I I U I I I 1 I I I I I I I I CAMEL BRAND PROMOTION OPPORTUNITIES AGENDA PROMOTIONAL OBJECTIVE AND KEY STRATEGIES CONCEPT AND PREMIUM GUIDELINES ATTITUDINAL AND LIFESTYLE CONSIDERATIONS TACTICAL RECOMMENDATIONS Entertainment-Oriented Fun-Oriented Utilitarian I I I I I I I I I I I I I I I I I I CAMEL BRAND PROMOTION OPPORTUNITIES ATHTUDINAL AND LIFESTYLE CONSIDERATIONS Target smokers are approaching adulthood hence they are sensitive to peer group perceptions regarding their maturity and masculinity. - Incentives which reinforce the perception that they are "smart shoppers" who "spend their money wisely" are more effective than those which connote frivolity. Given their age and environmental/economic conditions target young adult smokers have limited disposable incomes. Therefore they try to get as much as they can for their dollar spent. - Quality known Brand names and high perceived value considerably influence their purchase decisions. Buying something "low in quality" not needed or contrary to desired perceptions is seen as wasteful and undesirable. Young adult target smokers are active sociable and fun-loving in nature . Their key interests include girls cars music sports and dancing - all of which can include family and friends and can be accomplished on a limited budget. Therefore Total Marketing's tactical recommendations are organized to accommodate these attitudinal and lifestyle considerations . Major sections herein focus on entertainment and fun-oriented incentives and utilitarian items . High quality standards are a "given" throughout. I I I I I I I I I I I I I I I I I I CAMEL BRAND PROMOTION OPPORTUNITIES ENTERTAINMENT-ORIENTED INCENTIVES I I I I I I I I I I I I I I I I I I CAMEL BRAND PROMOTION OPPORTUNITIES ENTERTAINMENT-ORIENTED INCENTIVES TH ...

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