» Buzz Marketing & Viral Strategies
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Online viral marketing: the strategic
synthesis in peer-to-peer brand ... Viral
marketing depends on a high pass-along
rate from person to. person. ...
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The Next New Thing: Viral Marketing Blogs E-mail Newsletters and ...
Source: www.ncn-online.org
Topic: Viral Marketing
Sort Desciption: LK Then people can apply viral marketing techniques (e.g. forward messages to. friends) and folks become advocates for your organization. ...
Content Inside: The Next New Thing: Viral Marketing Blogs E-mail Newsletters and Other Electronic Communication Strategies 5/25/05 Nonprofit Communications Network Program PANEL DISCUSSION ON ELECTRONIC COMMUNICATION TRENDS Moderator: Margaret Lawlor BOLD Internet Business Solutions Panelists: Mark Carr (MC) Blogs for Orgs; Jon Driscoll (JD) Convio; and Libby Knox (LK) Knox Creative What are some of the latest tools and techniques available to ensure successful e- mail campaigns? MC RSS feeds: aggregators that send news content from different sources to subscribers LK Content that is relevant to audience segments improves performance of electronic communication. Key is great message and content. JD There is no silver bullet with technology. Key is TRUST T-timely R- relevant (segmentation personalization) U-urgent (why now?) S-specific (call to action with specific purpose) T-tested (multiple subject lines multiple layouts spam shows up in browser. MC Personalization: addressing to person using their name. MC Segmentation: targeting message to those who want to receive it. JD White listing: there are commercial e-mail tools that send your messages through the server provider though messages appear to come from your address; blacklisted vendors are those who have been targeted as spammers and their e- mail gets blocked. JD Nonprofits need a strategy for e-newsletters may have several different types with different content (segmented personalized); incorporate surveys to stay on top of what people want and include results in the next newsletter. What are things you can do to make sure your e-mail isnt treated as spam? LK Avoid purchasing e-mail lists you dont know anything about. Cultivate your own lists through your Web site. Tailor your subject line to identify the message to your audience use subject line wisely. JD Relationship-based e-mail acquisition should be your organization strategy for building up e-mail list. Make focus of all communication to gath ...
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» Viral Marketing: a strategy that encourages people to pass on a ...
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Tipping Point Gladwell writes that "viral
marketing" word-of-mouth can provoke big
dramatic. changes in how people think and
act. ...
» 21 Common Viral Marketing Mistakes 1) Being scared of viral and ...
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viral marketing campaign needs to be a
talking point and to lead to a ... 15)
Ignoring simplicity: viral marketing
doesnt have to be overly complicated. ...
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