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The Future of Direct Marketing Strategy

Source: www.nordma.no
Topic: Direct Marketing

Sort Desciption: Direct Marketing Campaigns Lower Marketing Costs and Boost Response Rates. conferences ... Making direct marketing a part of an integrated campaign ...

Content Inside: 9th International Conference in the Marcus Evans Strategic Marketing Series The Future of Direct Marketing Strategy Harnessing the Power of the Telephone Mail Broadcasting and the Internet to Better Target Your Direct Marketing Campaigns Lower Marketing Costs and Boost Response Rates conferences Isabelle Cinquin Customer Marketing and CRM Manager Europe Apple Rosemary Smith Chairman DMA Managing Director Opt-4 Natalie Waddell Head of Direct Marketing Sony BMG Matthew Finch Online Sales and Marketing Manager Warner Breaks (Bourne Leisure Group) Matthew Goody Head of Direct Marketing Shelter Walter Buschta Head of Marketing Interhome AG Kelly Odell Senior Vice President Group Marketing TeliaSonera Tamara Gielen E-mail Marketing Manager eBay Michaela Heumann Vice President Marketing Communications T-Mobile Achim Diegner Commodity Marketing Manager Kodak Michael Kehoe Head of Broker and Commercial Direct Marketing Zurich Financial Services Georg Redlhammer Director Marketing and Public Affairs Volvo Cars Switzerland Simon Bewick Direct and Online Marketing Manager ELT Marketing Oxford University Press Invited Speakers: Charles Ashby Head of Customer Data Airmiles Your Expert Speaker Panel: Integrate all your marketing channels into an effective and cohesive campaign to achieve maximum impact Attending this premier marcus evans conference will enable you to: Unleash the power of your direct marketing strategy Discover innovative ways to generate a greater response to your direct marketing campaign Track your most valuable customers Maintain the accuracy of your customer data Take advantage of new opportunities in permission marketing Drive the ROI of your direct marketing strategy Manage pan-European direct marketing campaigns Learn from case study presentations how: eBay manages e-mail campaigns Apple bridges the gap between its branding and direct marketing strategies T-Mobile monitors consumer channels Sony BMG reaches the Web 2.0 generation Kodak outso ...

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