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Source: www.claritas.com
Topic: Direct Marketing

Sort Desciption: A powerful tool for direct marketing PRIZM NE can. increase the effectiveness of your programs when ... Retailers increasingly utilize direct marketing to ...

Content Inside: PRIZM NE Successful Direct Target Marketing Applications Integrating media with direct marketing Integrating a direct mail program with a media campaign can increase consumers awareness and produce a significant lift in your direct response results. PRIZM NE is often used to determine the preferred TV cable and radio shows of your target audience including the times of the day they are most likely tuned in. Use PRIZM NE in your direct mail effort to reach the same audience targeted in your media campaignsintegrated marketing is the best way to cut-through the near-constant barrage of market messaging that too often leads to consumer burn-out. Targeting programs by geography Many companies target non-standard mail delivery vehicles by geography. These include freestanding inserts in newspapers or selective binding in magazines. Geographic coverage can easily be selected based on the presence and concentration of target PRIZM NE segments within your delivery area. Tailoring offers and creative content to segment needs PRIZM NE allows you to better understand how your customers look what their interests are what they like to do what they buy and more. Using this information your offers and design elements can be tailored to be most attractive to the target audience. This type of application can also be used to create telemarketing scripts that provide a more customized sales pitch to fit the needs of your prospects. Improving a direct response model Even the strongest advocates of household-level data find that PRIZM NE still creeps into their multivariate models. In fact the nations most progressive and knowledgeable direct marketing companies use PRIZM NE as an enhancement fill-in or even a replacement for inferred house- hold-level data such as income in their CHAID regression and LOGIT models. Cost-effective modeling PRIZM NE is predictive and more cost-effective than household or individual data and it is very effective in adding a descriptive dimensi ...

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