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Strategic Marketing Plan 2010

Source: marketing.openoffice.org
Topic: Marketing Strategy

Sort Desciption: the Community (part of the Marketing Strategy for the Community). 2.3. Distribution (Place). Explore the logistics of giving something away - which can be ...

Content Inside: Strategic Marketing Plan 2010 OpenOffice.org 2005-2010 OpenOffice.org Conference 2004 Version 0.5. Copyright 2004 John McCreesh jpmcc@openoffice.org for and on behalf of the OpenOffice.org Marketing Project. All rights reserved. 1 2 3 4 5 6 Table of Contents Executive Summary.1 Community Review.2 History.2 Goals .2 Market Review.5 Overview.5 Market Segmentation.5 Disruptive Marketing.7 Product Review.9 Summary.9 Distribution.9 Features and Benefits.10 Competitor Review.12 Microsoft Office.12 WordPerfect Office.14 Lotus SmartSuite.15 Other Office Suites.15 Other Competitors.15 Market Segmentation.17 Introduction.17 Target Markets.17 Non-target Markets.17 Government.18 Education.19 Public Libraries.21 Not-for-Profits (NFPs).23 Small-Medium Enterprises (SMEs).24 OEMs.26 Linux Distributions.27 Review of the External Environment.28 Social and Cultural Environment.28 Technological Environment.28 Economic Environment .29 Political and Legal Environment.29 Strengths Weaknesses Opportunities Threats.30 SWOT Analysis.30 SWOT Recommendations.32 Goals and Objectives.34 Usage Goals.34 Marketing Objectives.35 Marketing Project.35 Strategic Proposals. 38 Community.38 Product.38 Price.39 Distribution (Place).39 Promotion.41 Appendix - Building the Plan.47 Plan for the Plan.47 Strategy Development.47 Contributors.48 Copyright.48 Version History.48 Alphabetical Index.49 References.51 Executive Summary This document marks a major milestone in the development of a Strategic Marketing Plan for the OpenOffice.org office productivity suite i . Its publication is timed to coincide with the OpenOffice.org Conference 2004 (OOoCon 2004). Previous versions have had restricted circulation within the OpenOffice.org Marketing Project; this version launches the consultation process with the whole OpenOffice.org Community aiming for a formal submission to the Community Council at the end of 2004. The Plan looks at the curre ...

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