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STRATEGIC BUSINESS & MARKETING PLAN

Source: www.auxnaco.org
Topic: Business Plan

Sort Desciption: Submit a business/marketing plan to CGAuxA management, ... statement fits quite well with the goal statement of this Strategic Business & Marketing Plan. ...

Content Inside: COAST GUARD AUXILIARY ASSOCIATION, INC. (CGAuxA) STRATEGIC BUSINESS & MARKETING PLAN 2004 2006 TABLE OF CONTENTS EXECUTIVE SUMMARY Vision Mission General Plan Scope I. ENVIRONMENT II. CGAuxA BUSINESSES A. EDUCATIONAL PRODUCTS 2.1 Internal Sales 2.2 External sales 2.3 Product Development 2.4 Market Research A. BOATING COURSES 2.5 Basic 2.6 Intermediate 2.7 Advanced 2.8 Traditional Delivery 2.9 Non-Traditional Delivery C. BOATING PRODUCTS 2.10 Endorsements 2.11 Flotillas as Sales Outlets 2.12 Internal Product Development D. FUNDRAISING 2.13 Present plan status E. DUES 2.14 Auxiliary Memberships 2.15 Associate Memberships III. MARKETS A. AUXILIARY MEMBERS 3.1 New Members 3.2 Established ...

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