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Steps to begin Direct Marketing your own fish in Washington

Source: www.pmcc.org
Topic: Direct Marketing

Sort Desciption: are trying to achieve by direct marketing your own fish. By creating a list. of goals and steps to follow on your way to Direct Marketing you can be ...

Content Inside: Steps to begin Direct Marketing your own fish in Washington Create a Business Plan: A business plan will help you focus on what you are trying to achieve by direct marketing your own fish. By creating a list of goals and steps to follow on your way to Direct Marketing you can be sure that you have left nothing unaddressed along the way. Some questions to address will be: 1. Where do I plan to sell my fish? Who do I plan to sell my fish to? Will you Direct Market on the retail level (from boat shop space or farmers markets) or on the wholesale level (to restaurants distributors or markets)? Where you sell your fish and who you sell your fish to will determine whether you are a wholesale or retail seller. 2. What species of fish do I wish to Direct Market? In Washington State salmon and crab may be sold round or headed & gutted off your boat with an attachment to your commercial fishing license while other species and locations of sales require more intensive licensing. (Engrossed Substitute House Bill 2323 passed March 12 2002) 3. In what form do I wish to sell my fish? Round headed & gutted filleted or portioned? Frozen or fresh? Raw cooked smoked canned or vacuumed packed? Again for each form of fish and each species of fish you must check to see if specific licensing is required. Research now will save you time and money later when you are physically setting up your location of operation to work from. Remember that you can adjust your Business plan as you go to better suite your needs as you learn more through experience. The plan you initially draw up may not necessarily be the final one that you operate from. United States Small Business Administration web site addresses business plans as well as the concerns of anyone who is considering a start at their own business: http://www.sba.gov/starting_business/start up/basics.html Washington State Office of Trade and Economic Development (OTED)Small Business Resource web site is well designed ...

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