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Spamhaus Rejects $11.7M Ruling Viral Marketing Makes Good Fit for ...

Source: www.dmnews.com
Topic: Viral Marketing

Sort Desciption: Viral Marketing Makes. Good Fit for Levis. By Chantal Tod. By offering an incentive to con-. sumers who share ads theyve cre- ...

Content Inside: TM September 25 2006 The Newspaper of Direct Database and Internet Marketing www.DMNews.com NEWS: Prepping for the DMA Show Statlistics John Papalia Coming Next Week: DM News Essential Guide to E-Mail Marketing CRM Marshall Fields to Macys: How CRM Can Help Retain Customers The Marketing Stores Derek Moore Catalog What I Learned From Professor Marvel Libey Inc.s Don Libey By Dianna Dilworth Spamhaus has no plans to comply with an order to pay $11.7 million in damages to Chica- go marketing firm e360insight and its CEO David Lin- hardt issued by the U.S. District Court for the Northern District of Illinois. The London- based spam-block- ing firm said the Sept. 13 rul- ing which involves the black- listing of e360insights e-mails to British consumers did not occur in a British court. U.S. judge Charles P. Kocoras granted e360insights motion for a default judgment and issued a permanent injunction barring Spamhaus from list- ing e360insight with- out clear convinc- ing evidence. If we were seen to pay money to lawyers to defend these cases spam- mers all over the U.S. would be queuing up at their local courts to sue us said Steve Linford CEO of The Spamhaus Project. Spamhaus is a British-based firm that helps block unso- licited marketing e-mails to consumers. We have spammers in Italy Brazil Nigeria and other coun- tries all also hoping to sue us in their local courts to get default judgments when we dont show Mr. Linford said. The only place they never file in is our country the UK because the UK has loser pays costs. The order also stated that Spamhaus is no longer allowed to block delay alter or interrupt e360insights mail- ings in any way. Spamhaus Rejects $11.7M Ruling Viral Marketing Makes Good Fit for Levis By Chantal Tod By offering an incentive to con- sumers who share ads theyve cre- ated online at us.levi.com Levis has added a twist to one of the latest crazes in advertising viral marketing. In the past few years more compan ...

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