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Solid Marketing Research

Source: www.spss.com
Topic: Marketing Research

Sort Desciption: Solid Marketing Research GmbH (SMR) is an independently-run market research. agency based in Frankfurt Germany specializing in telephone research. ...

Content Inside: Solid Marketing Research Efficient telephone interviewing gives small firm an edge in the market research industry Customer Case Study At a glance Country: Germany Industry: Market research Date founded: 1992 Company type: Private Revenues: N/A Employees: 6 Application Survey research Solutions used Quancept Telephony System (QTS) Quancept CATI Situation Solid Marketing Research GmbH (SMR) is an independently-run market research agency based in Frankfurt Germany specializing in telephone research. Challenge As a small independent market research agency SMR needs to differentiate itself from its competitors by providing highly specialized research services where expertise high quality and attention to detail can offer a competitive advantage. SMR aims to offer premium value while optimizing productivity in order to keep costs down. Solution SMR implemented the Quancept Telephony System (QTS) to integrate advanced telephony services such as automated predictive dialing with its Quancept CATI system and to support audio recording and playback during interviews. Results It is exceptional to find a piece of technology that improves both productivity and morale at the same time with benefits flowing to a happy workforce and a healthy bottom line. QTS has delivered both of these advantages to SMR. The company gained: Twice the productivity on some surveys Up to 50 minutes productive interviewing in every hour compared to 30 to 35 minutes for typical telephone centers using manual dialing More accurate coding of open-ended questions by coders as they are able to listen to what the respondent actually said rather than simply reading a transcript Improved training of interviewers through use of audio recordings of actual interviews during training sessions Increased motivation among interviewers; higher overall productivity has allowed SMR to implement 10-minute breaks in every hour as standard QTS sits between a Quancept CATI system and the telephone switch so ...

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