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SEARCHING THE CONSUMER RESEARCH LITERATURE: STRATEGIES FOR GREATER ...

Source: www.consumerpsychologist.com
Topic: Consumer Behavior

Sort Desciption: significantly aided researchers in the field of consumer behavior. Online databases have not only. eliminated much of the time that was traditionally spent ...

Content Inside: SEARCHING THE CONSUMER RESEARCH LITERATURE: STRATEGIES FOR GREATER GAIN WITH LESSER PAIN WORKING PAPER Lars Perner Assistant Professor of Marketing San Diego State University Imperial Valley Campus 720 Heber Avenue Calexico CA 92231 (760) 768-5614 lperner@mail.sdsu.edu and Bill Payne Reference Librarian Library and Information Access Imperial Valley Campus Library San Diego State University 720 Heber Avenue Calexico CA 92231 (760) 768-5525 bpayne@mail.sdsu.edu ABSTRACT Many consumer researchers are familiar with library catalogs and journal databases but are less aware of strategies that can improve both efficiency and effectiveness in literature searching. This paper proposes organized strategies for making the most of each resource in an integrated search effort. Both traditional sources and innovative ways to take advantage of new technology are discussed. Strategies for narrowing a searchwith overwhelming results broaden a search to yield more results and leveraging initial search results to identify additional relevant sources are emphasized. 2 SEARCHING THE CONSUMER RESEARCH LITERATURE: STRATEGIES FOR GREATER GAIN WITH LESSER PAIN Advances in computer and database technology over the last three decades have significantly aided researchers in the field of consumer behavior. Online databases have not only eliminated much of the time that was traditionally spent searching in traditional print directories but can also help the researcher identify a multitude of articles that might not have been identified with older technology. The economics of online searching make it possible to update searches much more quickly and the lag time between publication and listing has been significantly reduced. Nevertheless many users of library technology are not aware of all the features that are available to guard against missing important publications or reduce the frustration of a large number of irrelevant hits. This paper discusses strategies and techniques th ...