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SALES AND MARKETING STRATEGY

Source: www.tandf.co.uk
Topic: Marketing Strategy

Sort Desciption: community and our sales and marketing strategy is the result of extensive consultation. with our customers. We have developed sales models that meet the ...

Content Inside: New Online Sales Models Announced for 2006 Ashleigh Bell Journals Sales Manager T&F Informa Taylor & Francis has an excellent reputation for fair dealing among the global library community and our sales and marketing strategy is the result of extensive consultation with our customers. We have developed sales models that meet the needs of libraries and maximize revenue streams for our Societies/Journal Partners as well as promoting readership article submissions and usage. Each journal occupies a unique niche for its authors and readers; our sales and marketing activities are designed to ensure that the identity of every title is preserved in an environment where online access and generic search engines mean that the authenticity and quality of information are more important than ever. Maximising Full-Text Access and Usage The feedback from libraries taking part in pricing experiments and focus groups worldwide shows that one size really doesnt fit all and therefore we need to offer a number of flexible transparent sales models. As a result Taylor & Francis is applying a three-tiered sales model in order to: 1. Provide flexible pricing models demanded by libraries; 2. Maximize full-text access/usage of our journals globally; 3. Protect and grow wherever possible the full-rate subscriber bases of our journals (ensuring the long-term sustainability of our Journals and our Societies/Journal Partners) Online-Only Institutional Subscriptions From 2006 it will be possible to purchase online-only institutional subscriptions at 95% of the print-plus-online price. This will allow individual libraries to increase the number of single subscriptions held and to take advantage of the benefits of online access without being tied to a print subscription. Promoting the benefits of institutional subscriptions in print or online remains our primary objective. Subject Packages Libraries may purchase online access to all titles in a specific subject area at a sub ...

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