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Source: www.goviral.com
Topic: Viral Marketing

Sort Desciption: This is why viral marketing is increasingly on the media plan ... But viral marketing can be difficult to work with as it always ...

Content Inside: YOU DONT NEED TO READ THIS unless you launch really great campaigns LET US CLEAR UP SOME COMMON MISUNDERSTANDINGS Viral marketing is free Your campaign can achieve a lot of volume at no cost but that doesnt mean its free to produce seed and track it. Virals only work for sex and violence Yes for people who are only looking for sex and violence. People spend lots of time on the net so its OK if its long and complicated 95% move on within 6 seconds if they arent entertained. The client is king The customer is king. My material will spread by itself It happens but not often. As a creative genius I know what works Prepare to be enlight-ened by online consumers. Viral marketing is risky and out of control In the age of consumer rule just being a brand is risky. You can work with it or against it but you cant escape it. Viral marketing is unserious We suggest calling the people at Skype to get their opinion. You cant plan viral marketing Have you tried it? Nobody can guarantee exposure A seeding agency should provide a minimum guarantee. If not dont launch the campaign. WWW .GOVIRAL.COM 2 TO TALK ABOUT 2 GET INSPIRED BY THE LATEST RESEARCH AND CASES FROM THE WORLD OF VIRAL MARKETING AT OUR SEMINAR SATURDAY 24TH OF JUNE AT 11:00-11:45 (DEBUSSY) 4 Viral marketing workspass it on. Bant Breen SENIOR VICE PRESIDENT DIRECTOR OF STRATEGIC DEVELOPMENT AND INNOVATION THE INTERPUBLIC GROUP OF COMPANIES 5 THE INTERNET IS COMING OF AGE. Broadband penetration is growing rapidly and most people surf the internet at their work on high-speed connections. They surf for a lot of different things including communications and enter- tainment. The commercially attractive 18- to 35-year-olds spend the most time online. They pay more attention to interactive channels and less to traditional top-down monologue channels. This is why viral marketing is increasingly on the media plan and on the lips of advertisers. It is a way of communicating with your audience that real ...

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