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Publicity & Promotion Guide

Source: www.grantscape.org.uk
Topic: Promotion

Sort Desciption: Our Publicity & Promotion Guide has been designed to help. We hope you will find the following information helpful if you decide to promote your project ...

Content Inside: Publicity & Promotion Guide 1 of 3 Introduction Congratulations on your successful funding application! Good publicity will not only raise the profile of your project and organisation but could also enable you to acknowledge the support of those who have helped with your project including volunteers and funders. It may also help other groups to follow in your footsteps and begin projects of their own. If you decide to promote your project this can be done in many different ways and so can be a little daunting at first. Our Publicity & Promotion Guide has been designed to help. We hope you will find the following information helpful if you decide to promote your project and funding. Writing an Article This could be a press release for a local or national newspaper a parish magazine or an in- house publication. Try to think of an angle something to get the editor interested in printing your story perhaps your project is the first of its kind in the area/country or perhaps you have a celebrity attending your official opening. Contact the journalists personally to make them aware of your project. They will pick up on your enthusiasm and get a real feel for what you are trying to achieve. Keep it short simple and remember who you are targeting local national or specialised press. Always check your grammar and punctuation sometimes its the little things that count! Do as the professionals do and capture the story in your first three paragraphs if the editor cuts your story they cut from the bottom. Tell the story in the headline. Include quotes from key people GrantScape can provide quotations about our involvement and that of your Fund provider if required. Think about timing will your article be competing for space with a major local or national event? A good place to start can be reading other articles to see how they have been put together. Try your local newspaper or have a look at our newsletters on www.grantscape.org.uk If you want ...

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