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Prospects for Internet Marketing Advertising and Marketing ...

Source: www.admediapartners.com
Topic: Internet Marketing

Sort Desciption: senior executives at leading advertising marketing services and Internet. marketing firms to elicit their views on prospects for industry mergers and ...

Content Inside: 2007 Mark et Sur vey 2007 Mark et Sur vey Merger & Acquisition Prospects for M ARKETING S ERVICES AND I NTERNET M ARKETING F IRMS I n late 2006 AdMedia Partners Inc. conducted its thirteenth annual survey of senior executives at leading advertising marketing services and Internet marketing firms to elicit their views on prospects for industry mergers and acquisitions. The majority of respondents expect increased M&A activity by both strategic and financial buyers with the only concern being the quantity of quality acquisition targets - creating premium valuations for such firms. Respondents overwhelmingly expect much stronger M&A activity in online advertising/marketing services than offline and express interest in expanding their services within the online space. Valuation expectations for marketing services firms have increased slightly from 6x EBIT to 6-6.5x. More impressive is the increase in expectations for interactive marketing firms from 7x to 8x. Valuation expectations for advertising agencies have held steady at 5x EBIT. A majority of respondents expect strong deal activity in search marketing analytics mobile marketing and buzz/viral/guerilla marketing closely followed by online lead generation and database marketing/CRM. The broadening definition of marketing services has emerged as a prevailing topic with 68% of respondents citing it as a driving factor that pushed their organization to enter new sectors in the past 12 months. A majority of respondents believe the U.S. holds the most growth potential for advertising/marketing services M&A but a strong minority believe Asia with emerging markets China and India and a resurgent Japan is the most promising. 87% of respondents expect to either approach or be approached about a transaction in 2007 and just under half expect to complete at least one transaction either as a buyer or a seller. Continuing the upward trend over the last several years a majority of respond ...

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