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Promotion and Advertising

Source: diverseag.org
Topic: Promotion

Sort Desciption: Advertising and promotion do not have to be. expensive sometimes word-of-mouth from. current customers works best. Your promotional strategy conveys the ...

Content Inside: Tools for Promoting and Advertising The Source of most of the information presented here is Sell What You Sow! By Eric Gibson New World Publishing: Placerville CA. DeeVon Bailey Professor (dbailey@econ.usu.edu) Utah State University and Wendy Umberger Assistant Professor (wumberg@lamar.colostate.edu) Colorado State University What is Marketing? Marketing involves: creating or refining the form time place and possession of commodity into a product and increasing its value to the consumer Bringing buyers and sellers together Establishing prices Making products more desirable Moving products Marketing Promotion and Advertising Promotion is one of the 4 Ps of the market plan Product Price Place and Promotion The market plan provides direction for the marketing activity The market plan outlines the activities value-added businesses plan on using to connect with targeted customers and are used to promote products and services most effectively and efficiently Promotion and advertising are effective only when the first 3 Ps have been considered. 4 Ps of Marketing: The Order Matters 1. Product 2. Price 3. Place 4. Promotions Advertising Sales Incentives Personal Public Relations Selling & Publicity The 4 Ps of Marketing: Step 1. Product Defining the Product Product = A good which satisfies the needs of a consumer Product with characteristics which satisfy needs of a target market Physical Features Design and Packaging Branding and Image/Personality Customer Service Consistent Quality and Supply Pricing Costs/Required Margins or Returns Step 2: Pricing Price should be dependent on the following: Costs Required Margins and/or Returns You will not be in business long if youre not at least covering your costs Physical Features Design and Packaging Branding and Image/Personality Customer Service Consistent Quality and Supply Step 3: Place Place is the location where customers purchase your product Product must be in the right Place ...

4ps and advertising

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» Trading Up: Building Smarter Promotional Strategies

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Promotional Strategies. Fact-based marketing and business intelligence tools are ... White Paper Trading Up: Building Smarter Promotional Strategies ...

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