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Program Promotion Guide

Source: www.mohumanities.org
Topic: Promotion

Sort Desciption: Program Promotion Guide. THE MOST IMPORTANT WORDS ABOUT YOUR PROGRAM. The heart of a publicity plan is a concise description that contains only the ...

Content Inside: Exploring our heritage Shaping our community Program Promotion Guide THE MOST IMPORTANT WORDS ABOUT YOUR PROGRAM The heart of a publicity plan is a concise description that contains only the essentials. This is the 30-second version that you would use in a passing conversation and its the basis of all longer versions because it also contains the most interesting things you have to say! Before you write anything elseeven before you write the grant!write the shortest statement that establishes the following points: Who is sponsoring the event? What is happening? When and Where is it happening? Why is it happening? What is it for? Why are you excited about it? Who is it for? Who is likely to be sorry if they miss it? Why shouldnt they miss it? Does it cost anything? You will use this wording countless times in telephone calls and correspondence with media people. It is the basis of anything of greater length. ( Keep the details of dates times speakers and locations next to your phones so that you can answer all inquiries quickly. & Prepare a fact sheet for your project workers and for anyone who will be answering telephone inquiries about the project. ABOUT THE MEDIA There are many ways to bring your message to peoples attention. The only limit is time so a publicity committee can be helpful. The local paper radio and television stations are only the beginning. Don't forget organizational newsletters church bulletins community calendars bulletin boards in high traffic areas direct-mail flyers or letters and posters in good locations. Somewhere in each promotional piece mention that your program is supported by the Missouri Humanities Council. Well provide you with some camera-ready logos of various sizes for programs and brochures. Theres no telling how this credit to the council will boost attendance at your event but people tend to assign a higher value to an activity that won the support of a statewide foundation in a state as large as ours. ...

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