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Organizing a Successful Agricultural Direct Marketing Workshop

Source: www.sarep.ucdavis.edu
Topic: Direct Marketing

Sort Desciption: professionals to develop successful direct marketing channels and strategies. ... for direct marketing in their area. In each state workshop organizers ...

Content Inside: Organizing a Successful Agricultural Direct Marketing Workshop 1 June 2003 By: David Chaney UC Sustainable Agriculture Research and Education Program Richard Bowen University of Hawaii Gail Feenstra UC Sustainable Agriculture Research and Education Program Dennis Lamm Colorado State University Larry Lev Oregon State University Jeri Ohmart UC Sustainable Agriculture Research and Education Program Rod Sharp Colorado State University Garry Stephenson Oregon State University Cinda Williams University of Idaho Published by the University of California Sustainable Agriculture Research and Education Program (UC SAREP). Copyright 2003. Project funded through a grant from the Western Region USDA Sustainable Agriculture Research and Education (SARE) program. http://wsare.usu.edu Publication available on the Web at http://www.sarep.ucdavis.edu/cdpp/dmworksh op.pdf Organizing a Successful Agricultural Direct Marketing Workshop Table of Contents Introduction .2 Planning the Event/Setting the Stage.4 Developing the Educational Program and Content .8 Three Common Workshop Formats.8 Plenary Concurrent Breakout Session Short Course Innovative Techniques for Reaching Your Audience .9 Expert Panel Participatory Networking Identifying Topics and Speakers .15 Evaluating the Workshop.17 Sample Evaluations .18 21 Sample Workshop Materials Agendas .22 Topics and Speakers List .33 Organizing a Successful Agricultural Direct Marketing Workshop 2 Introduction The farmer/rancher share of the food dollar has shrunk dramatically in the last century. Producers now claim less than twenty cents of every food dollar. The processing-marketing- distribution sector on the other hand reaps more than 65 cents of every dollar. This trend shows no sign of slowing as a globally integrated industrial food system channels food to wholesale and large retail distribution networks and the fast food industry. The outcome for farmers is they are forced to accept lower and lower prices for ...

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