» Airline Industry Research Abstract
Host: www.keynote.com
Airline Industry. This abstract highlights
findings from the Keynote CE. Rankings for
the Online Travel and Airline Industry.
...
Home » Industries » Airline Industry
Online Marketing in the Airline Industry: Expectations about ...
Source: www.aerlines.nl
Topic: Airline Industry
Sort Desciption: Drivers of E-commerce in the. Airline Industry. Airline Point of View ... tion, we will discuss customer relationships in the airline industry, ...
Content Inside: Customer Relationships in the Airline Industry Before the commercial application of the internet, most airlines used brick and mortar sales offices and call cen- ters to market their product to poten- tial passengers. Their activities were supported by the development of so called Computer Reservation Systems (CRSs) at the end of the 1960s, which were developed and owned by airlines (GAO 2003). Examples are SABRE by American Airlines and IBM, Apollo by United Airlines and Trans World Airlines, and Galileo. These systems allowed the travel agents to query air- line flight schedules and fare infor- mation in order to find and reserve a suitable ticket for their customers. The CRSs therefore developed into Global Distribution Systems (GDSs) reaching markets across the globe. Figure 1 below depicts the airline ticket distribution relationships under the rules established by regulators. When authorities reduced the control of GDS’s by airlines, the GDSs became corporate entities in their own right controlling as much as 75% of total airline ticket sales (Alamdari 2002), and they added other lines of business to the original airline ticket booking function as well such as hotel and car hire booking. When the pressure on airlines to reduce their distribution costs during the eco- nomic downturn in the early 1990s, air- lines started to bypass traditional GDS’s by setting up booking facilities on their own websites and through online travel agents (although online travel agents often use online GDS versions too) dealing directly with the airline. The birth of the e-ticket in conjunction with the development of the internet channel has resulted in further savings in print- ing and mailing costs that characterized traditional paper tickets. Drivers of E-commerce in the Airline Industry Airline Point of View One driving force for growth of e-com- merce in air transport is the cut in dis- tribution costs by selling tickets online, which could benefit both the cus ...
alamdari 2002 75 of total airline ticket sales
Related PDF Files:
» MIT Global Airline Industry Program Labor/Human Resource ...
Host: web.mit.edu
competition in the global airline
industry, we will explore .... Competition
from Ryanair, along with the slump in the
airline industry post 9/11, ...
» Alliance Structure and Success in the Global Airline Industry:
Host: www.business.uiuc.edu
study is therefore conducted in the
international airline industry. ..... In
the case of the airline industry, a
variety of agreements and treaties have
...
Search
Categories
Latest Download
- U.s. Automotive Industry Employment Trends
- Project Management Guide
- A Guide To Business Report Writing
- Strategic Marketing Plan 2010
- Penn Economic History Forum 2005 - 2006
- Positions And Salaries In The Music Industry
- Business Etiquette
- China's Economic Conditions
- Enterprise Risk Management Integrated Framework
- Gender Identity In Consumer Behavior Research: