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Home » Marketing » Viral Marketing

on: V M

Source: www.thecyphersagency.com
Topic: Viral Marketing

Sort Desciption: viral marketing but its striving to become a virus! If this. paper changes your mind about market-. ing and the transfer of ideas maybe youll ...

Content Inside: In todays world consumers have built a wall around themselves that resists traditional marketing. Thats why we need to stop marketing AT people and start creating a world where consumers can market to one another. A product or service with a message that moves grows and infects everyone it touches becomes a virus. Not only is this white paper and its online version about viral marketing but its striving to become a virus! If this paper changes your mind about market- ing and the transfer of ideas maybe youll share it with a friend. Or with two. Or with your entire company. If that hap- pens this white paper becomes viral and Ill look like a guy who knows his stuff. People are gonna contact me to help make their companys message a virus. Yes! We will have successfully launched a viral campaign. Marketing that encour- ages the exchange of a message or idea between people that serves to promote a service or brand. It encourages the recipient of the idea to also spread the concept to other participants. Word of mouse beats word of mouth. Word of mouth tends to spread more slowly and dies off because the number of people involved is smaller. It doesnt take many people who dont participate for each generation to be smaller than the one before it. Today we have dra- matically more friends and more friends of friends and we connect with them faster and more frequently than ever before. Today I got an email from someone who is married to some goober I went to Scout camp with 20 years ago who got my email address from a friend of a friend. Next week hell probably be including me in his list of buddies when sending around some cool new interactive or entertaining promo on the Internet. Its hard for me to imagine this person contacting me if he had to bang on my door or if he had to pick up a phone and call me. But the moment any of us connects to the Internet we all connect to each other. And those connections make ideas travel. Fast. Viral campaigns tak ...

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