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Mortgage lender boosts ROI with new KBM prospect database

Source: www2.kbm1.com
Topic: Mortgage Marketing

Sort Desciption: Mortgage lender boosts ROI with. new KBM. SM. prospect database. Challenge. KnowledgeBase Marketing was selected as the direct marketing service pro- ...

Content Inside: BANKINGSUCCESS STORY Mortgage lender boosts ROI with new KBM SM prospect database Challenge KnowledgeBase Marketing was selected as the direct marketing service pro- vider by one of the nations largest non-prime mortgage lenders. The compa- ny offers home equity loans to homeowners to help them lower their monthly payments. KnowledgeBase Marketings job was to help the client improve its time-to-market and become more efficient in data management. The success measurement was an improvement in the ROI of the lenders direct marketing programs. Solution The marketing program targeted homeowner prospects supplied to the lender by credit bureaus. Those solicited were homeowners who currently did not have an affiliation with the company or any of its affiliates. New real estate borrower prospects were sent to us by the credit bureaus on a quarterly basis. We ran a pre-qualification program on the records and provided the qualified prospects to the lenders home equity loan office. Therethe prospects were offered a loan via telemarketing or direct mail. Direct mail was used for pros- pects whose telephone numbers could not be obtained or verified through our telephone append processing system. Before delivering the records to the call centerswe screened out records containing telephone numbers listed on the DMA state and national DNC (Do Not Call) files. We provided file processingenhancement appendsand credit and address verification. Our system determined the branch assignmentscreated contact history on pre-qualified recordsand forwarded the files to the correct tele- marketing and direct mail partners. After the calls were madewe received the disposition files from each telemar- keting partner and maintained promotion records containing those disposi- tions. In some caseswhen the loan had not been closedbut the situation warrants a second callwe managed the process of sending the records to the call centers a second or third time using client-defined busin ...

mortgage prospect database

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