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Mortgage brokers can learn and gain marketing help through the ...

Source: www.loantoolbox.com
Topic: Mortgage Marketing

Sort Desciption: marketing materials to mortgage brokers. is part of its Five Visionary Solutions. program said Collyer Smith group senior ...

Content Inside: Reprinted from B ROKER B ROKER The Sales and Management Resource for Mortgage Originators OCTOBER-NOVEMBER 2002 Volume 4 Number 5 M ortgage brokers can now use their office computers for more than just taking appli- cations and processing loans. A growing number of companies are providing training and marketing tools online with the goal of allowing loan originators to optimize their performance. Some are like LoanToolBox.com Westlake Village Calif. which was created by the vision of one of the nations leading loan producers Tim Braheem. Others are provided by wholesale firms such as InterFirst Wholesale Mortgage Lending Ann Arbor Mich. or by industry partners such as Mortgage Guaranty Insurance Corp. Milwaukee both of which would directly benefit from increased loan production by originators. For Mr. Braheem who has been in the business for 10-and-one-half years the creation of LoanToolBox.com was his way of giving back to the industry. Last year he did $179 million in production and is on pace to be a little ahead of that this year. The aim of the program is to teach mortgage brokers the various tips and techniques he has used over that time. But recognizing there are many other successful techniques available there are plans to add content from other top orig- inators (such as Barry Habib) to the LoanToolBox he said. Non-Traditional Learning The LoanToolBox is more than just a website that lists a bunch of techniques. The key to how it operates and its eventual success is in a concept called e-Learning. e-Learning Mr. Braheem explained allows LoanTool- Box.com to do things in a more dynamic fashion and in The e-Way Of Learning Mortgage brokers can learn and gain marketing help through the Internet. By Brad Finkelstein ways that cannot been done using tradi- tional methods. People learn differently and at different rates and with e-Learning adjustments can be made in the curricu- lum to address these differences. Most other educational comp ...

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