Home » »

Modern advertising rules

Source: ec.europa.eu
Topic: Advertising

Sort Desciption: Advertising rules in the current TV without Frontiers. Directive safeguard the public interest ... restrictions on advertising within linear audiovisual ...

Content Inside: Modern advertising rules 3 The updated TV without Frontiers directive lays down some basic principles governing advertising and at the same time simplifies and liberalises rules on inserting advertising in TV programmes and on new advertising techniques. These changes aim to stimulate competition to supply audiovisual media services which should in turn widen consumer choice promote economic growth and help to create new jobs in the EU. Advertising rules in the current TV without Frontiers Directive safeguard the public interest by protecting consumers minors and right holders and ensuring respect for the integrity of audiovisual works. These rules must remain proportionate to their objectives also over time. A wide public consultation on the review of the TV without Frontiers Directive revealed substantial changes in potential audiovisual markets and highlighted the need to revise advertising rules. Whilst the current Directive covers only scheduled broadcasting services including televised advertising the Commissions proposal for a new directive sets out some basic qualitative requirements for advertisements that accompany on-demand audiovisual media content. At the same time the new directive removes a number of restrictions on advertising within linear audiovisual services including traditional TV broadcasting. Minimum qualitative requirements for non-linear services Under the updated TV without Frontiers directive all audiovisual advertising whatever medium is used to deliver it would have to meet basic requirements already known for traditional TV broadcasting including an obligation to identify the advertiser not to link alcohol consumption to enhanced physical performance or to driving a prohibition on surreptitious advertising and certain restrictions on advertising directed at minors. These requirements would in future apply to all such content irrespective of the technology that delivers it thus ensuring proportionate consumer protection also in ...

Click to download Modern advertising rules

, , ,


Related PDF Files:

» weight loss advertising an analysis of current trends

Host: www.ftc.gov

claims in weight loss advertising is rampant and potentially dangerous. .... B. The Role of Advertising for Weight-loss Products and Services............ 2 ...

Filed under Advertising | 32 Downloads

» A practical guide to advertising

Host: www.adassoc.org.uk

Communication through advertising is by no means easy. .... Trade associations and organisations such as the Advertising Association or BRAD (British Rate ...

Filed under Advertising | 31 Downloads

» ADVERTISING

Host: www.sba.gov

advertising media is best for you. It also provides guidelines you can use to .... important aspect to consider when you are choosing advertising media. ...

Filed under Advertising | 28 Downloads

Search


Partner

Download PDF