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Marketing Strategies for Farmers and Ranchers

Source: www.sare.org
Topic: Marketing Strategy

Sort Desciption: to test two marketing strategies: an open house event. and a Website launch. ... finding that diverse marketing strategies provide stable ...

Content Inside: 12/06 THE NATIONAL OUTREACH ARM OF USDA-SARE CONTENTS F ARMERS M ARKETS 2 C OMMUNITY S UPPORTED A GRICULTURE 4 O N -F ARM S ALES /T OURISM 5 D IRECT M ARKETING M EAT AND A NIMAL P RODUCTS 8 S EASON E XTENSION 10 V ALUE -A DDED P RODUCTS 11 S ALES TO R ESTAURANTS AND I NSTITUTIONS 12 C OOPERATIVE M ARKETING / C AMPAIGNS 15 I NTERNET 17 R ENEWABLE E NERGY 18 E VALUATING N EW F ARM E NTERPRISES 18 R ESOURCES 20 Published by the Sustainable Agriculture Network (SAN) the national outreach arm of the Sustainable Agriculture Research and Education (SARE) program with funding from the Cooperative State Research Education and Extension Service USDA. Also available at: www.sare.org/publications/ marketing.htm Opportunities in Agriculture Marketing Strategies for Farmers and Ranchers Creative marketing ideas range from extending farmers market sales through the winter (left) to diversifying from grain into pumpkins (right). The Bolsters of Deep Root Farm in Oregons Willamette Valley and the Walters in Kansas have both realized new profits. Market photo by Ted Coonfield; pumpkins by William Rebstock FOR 23 YEARS ALL THE MILK FROM JEFF AND JILL BURKHARTS 80-cow dairy in central Iowa left the farm in a bulk truck for processing and sale in the commodity markets. These days however the farms milk takes a different route to customers. In 2002 the Burkharts decided to build a bottling plant and start selling their milk directly from the farm. Today the Burkharts80-acre rotationally grazed farm has become a regular destination for customers through- out the Des Moines area attracting 100 visitors a day and up to 400 when they hold a special event. As the Burkharts had hoped visitors leave the farm with gallons of fresh pasteurized milk as well as other products. Business is booming says Jeff Burkhart who received a grant from the Sustainable Agriculture Research and Education (SARE) program in 2004 to test two marketing strategies: an open house event and a Website laun ...

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