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Marketing Plan Guide

Source: www.bncbank.com
Topic: Business Plan

Sort Desciption: The need for a marketing plan grows as a business develops new products, enters new markets ... Components of the marketing plan may be incorporated into the business ...

Content Inside: of 4 BNC National Bank Small Business Resource Center Small Business Resource Center Marketing Plan Guide The need for a marketing plan grows as a business develops new products, enters new markets and refines how it attempts to position and sell its products. The structure of a marketing plan is similar to a business plan, but focuses more on how specific products and the operations surrounding those products instead of the entire business as an entity. A marketing plan can serve as the tool to evaluate the potential for products, a guideline for the rational development of new products and as a way to decide on marketing strategies and tactics for specific products. Components of the ...

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