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Key consumer health / obesity questions for companies

Source: www.city.ac.uk
Topic: Food Industry

Sort Desciption: Activity and Health (see list of WHO requests of the food industry ...... Obesity concerns in the food and beverage industry. SEE Risk Briefing. ...

Content Inside: THE FOOD INDUSTRY, DIET, PHYSICAL ACTIVITY AND HEALTH: A REVIEW OF REPORTED COMMITMENTS AND PRACTICE OF 25 OF THE WORLD’S LARGEST FOOD COMPANIES April 2006 Tim Lang, Geof Rayner and Elizabeth Kaelin Centre for Food Policy City University Northampton Square London EC1V 0HB Contents EXECUTIVE SUMMARY.2 INTRODUCTION.11 1. BASIC COMPANY INFORMATION.22 2. COMPANY’S BUSINESS OBJECTIVE(S) AND STRATEGY.24 3. COMPANY OPERATIONS.25 4. SALES AND MARKET SHARE DATA.29 5. RESEARCH & DEVELOPMENT / NEW PRODUCT DEVELOPMENT.32 6. SPENDING ON MARKETING, ADVERTISING, PROMOTION & SPONSORSHIP.36 7. COMPANY STANCE ON CORPORATE RESPONSIBILITY.39 8. COMPANY’S STANCE ON DIET, NUTRITION AND PHYSICAL ACTIVITY.43 9. COMPANY’S POLICY COMMITMENTS IN THE AREAS OF PHYSICAL ACTIVITY, OBESITY, CHILDREN AND ‘HEALTHY’ PRODUCT RANGES .48 10. COMPANY’S PUBLISHED POLICIES ON MARKETING, ADVERTISING, PROMOTION & SPONSORSHIP.53 11. COMPANY’S POSITION ON PRODUCT FORMULATION & SIZING.58 12. COMPANY’S POSITION ON LABELLING, PRODUCT INFORMATION AND NUTRITIONAL CLAIMS.61 13. STAKEHOLDER ENGAGEMENT.65 14. DOES THE COMPANY PROMOTE HEALTHY LIFESTYLES AND PHYSICAL ACTIVITY?.69 SUMMATIVE TABLE.73 CONCLUSIONS .76 RECOMMENDATIONS.78 APPENDIX 1. TEMPLATE OF RESEARCH QUESTIONS.80 1 Executive Summary Background For many years, evidence has built up about the health impact of dietary and food cultural change. A series of national, regional and international reports have called for policy responses to this considerable public health burden. The World Health Report 2002 indicated that mortality, morbidity and disability attributed to the major non-communicable diseases (NCDs) currently account for about 60% of all deaths and 47% of the global burden of disease. 1 This study has been conducted by a team at the Centre for Food Policy, City University, London (Lang, Rayner & Kaelin), advised by Rachel Crossley (HBOS’s Insight Investment) and Peter ...

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