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Is Writing Important to Your Business?
Source: cpd.boisestate.edu
Topic: Business Writing
Sort Desciption: Boise ID 83725-1660. 208-426-3861. Is Writing Important to Your Business? "American businesses reportedly lose $1 billion a year due to foggy writing that ...
Content Inside: BSU Center for Professional Development 1910 University Dr B-305 Boise ID 83725-1660 208-426-3861 Is Writing Important to Your Business? "American businesses reportedly lose $1 billion a year due to foggy writing that wastes time kills contracts and alienates customers." Susan Brock Jennie Page one of our professional trainers tells of an article she read recently: A CEO saw too few parked cars at the beginning and end of the day at his company so he decided to address it through email. He blasted an angry email to 400 managers complaining that employees were not working enough hours. Someone forwarded that email outside the company and it ended up posted on Yahoo. The stock was impacted and analysts became concerned. The NY Times picked up the story and stock fell from $44 to $34 in 3 days. Could your writing have an impact?
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