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INTRODUCTION TO STRATEGIC PLANNING

Source: www.sba.gov
Topic: Strategic Planning

Sort Desciption: This publication introduces you to strategic planning. ... Ask ten people for a definition of strategic planning and you will probably receive ten different ...

Content Inside: U.S. Small Business Administration MP-21 INTRODUCTION TO STRATEGIC PLANNING Michael L. Policastro Vice President The Travelers Hartford Connecticut Management and Planning Series __________________________________________ __________________________________________ ________ Introduction to Strategic Planning replaces Developing A Strategic Business Plan The material in this publication may not be reproduced or transmitted in any form or by any means -- electronic mechanical photocopying recording or other -- without the prior written permission of the U.S. Small Business Administration. While we consider the contents of this publication to be of general merit its sponsorship by the U.S. Small Business Administration does not necessarily constitute an endorsement of the views and opinions of the authors or the products and services of the companies with which they are affiliated. All of SBA's programs and services are extended to the public on a nondiscriminatory basis. __________________________________________ __________________________________________ ________ TABLE OF CONTENTS INTRODUCTION 1 WHAT IS A STRATEGIC PLAN 1 IS STRATEGIC PLANNING NECESSARY? 1 ANALYZE THE BUSINESS ENVIRONMENT 2 THE PLANNING SESSION 2 Analysis of Strengths Weaknesses Opportunities and Threats (SWOTs) 2 Mission Statement 4 Key Results Areas 4 Strategic Objectives 5 Tactical Objectives 5 Budgeting and the Strategic Plan 6 Target Dates 6 Coordinating and Monitoring the Strategic Plan 6 COMPLETING AND COMMUNICATING THE PLAN 6 WHY STRATEGIC PLANS FAIL 7 APPENDIXES A. Strategic Planning Session Agenda 9 B. Strategic Plan Format 11 C. Objectives Responsibilities and Targets C-1. Objectives Responsibilities and Targets (Completed Sample) 15 D. Individual Objectives Summary/Status Report 17 E. Information Resources 19 __________________________________________ __________________________________________ ________ INTRODUCTION This publication introduces you to strategic planning. Such a ...

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