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Home » Marketing » Internet Marketing

Internet Marketing Strategy

Source: www.ien.bg.ac.yu
Topic: Internet Marketing

Sort Desciption: Therefore the term Internet marketing means the online marketing which refers to ... internet affirmation but not today. Internet marketing is only a ...

Content Inside: 1 Mile Jovi Institut ekonomskih nauka Internet Marketing Strategy The exponential trends. marking the growth and spread out of activities based on use of possibilities potentials and logic of Internet all over the world have a long time agosurpassed the attention of only those included in operational or technological operations of Internet infrastructure development but are becoming more and more a daily preoccupation of large number of people - from those who are fascinated with these trends to international organisations professionals and companies which have already establihed or tend to establish their future business orientation. The facts confirm and analysts emphaize the existence of the new wide spread global specific market structure under the term of new economy or Network Economy where the Internet Economy appears at the same time as consequence and cause. The simultaneous process of world economy globalisation and affirmation of Internet is practically very visible from the perspective of ten year's development at the end of this century. The sequence of the events are not of special importance at all. The key concept is to percieve and to accept the fact that these processes are present and neglecting this fact can only mean the lag in development of national economy social community business operations of firms etc. Today internet and marketing are already in this phase of development strongly connected. It is expected that their mutual relation will be more complex in the future because the main link between them is - man. As for the Internet it is a net individual as a factor of communication and regarding the marketing it is a specified indiviual as a consumer with his own characteristics possibilities and habits. The internet provides a direct interactive connection by using the technological advantages of computer net while the essence of marketing concept is to enable the choice of products and services in accordance with needs enquiri ...

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