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Internet Marketing

Source: www.e-bc.ca
Topic: Internet Marketing

Sort Desciption: introduce you to popular Internet marketing techniques. ... creating a successful Internet marketing strategy and outline techniques that you can ...

Content Inside: Introduction What is Internet Marketing? Three Steps to Success Aspects of Internet Marketing Getting Started: Developing a Plan The Importance of Measurement Resources 2 2 3 4 10 11 13 Internet Marketing 2 Internet Marketing Introduction Recent studies indicate that 62% of Western Canadian small businesses are marketing their products and services online through Internet tools such as websites search engine optimization banner advertising and email marketing. Internet marketing can be a time and cost-saving supplement to your overall marketing strategy. Imagine being able to tap into the global marketplace from the convenience of your home office. Imagine reaching a much wider audience quickly measuring the results of your marketing efforts and having the ability to readily and cost-effectively adapt to changes in the marketplace all with the click of a mouse. The Internet now makes this possible. And as more small businesses go online the Internets influence on marketing grows significantly each year. In 2005 Internet sales revenues are likely to surpass USD $133 billion worldwide. This Info-Guide is designed for beginners. It will explain Internet marketing basics and introduce you to popular Internet marketing techniques. It will offer suggestions for creating a successful Internet marketing strategy and outline techniques that you can use to measure your success online. Finally it will include additional Internet marketing resources. What is Internet Marketing? Internet marketing is the component of marketing that deals with the planning pricing promotion and distribution of your products and services online. Good Internet marketing strategies clearly communicate a firms unique selling proposition or the unique collection of benefits that creates value for its customers. Everything you do to promote your business online is Internet marketing. For example Internet marketing strategies include (but are not limited to) website design and content s ...

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