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internet marketing-08.18.indd

Source: www.uky.edu
Topic: Internet Marketing

Sort Desciption: using the Internet for marketing. Producers. interested in a more comprehensive guide for. direct marketing on the Web should consult the ...

Content Inside: Educational programs of the Kentucky Cooperative Extension Service serve all people regardless of race color age sex religion disability or national origin. Using the Internet to Market New Crops The Internet one of the newest market channels for farm products can be utilized in a variety of marketing strategies. Producers may sell their products online through e-commerce use a Web site to take orders for their goods or simply advertise their operation through a billboard type Web site. Avariety of Web-based marketing and inventory tools are also available for grain and nursery/greenhouse producers. This fact sheet is intended to provide a summary and starting point for growers who are considering using the Internet for marketing. Producers interested in a more comprehensive guide for direct marketing on the Web should consult the USDA Publication How to Direct Market Farm Products on the Internet. Know Your Customers Like any other market Internet selling depends on knowing your customers. Asking yourself basic questions about your customers is a good place to start. Who are they? Do they have Internet access? Do they use e-mail? A clear idea of who your customers are and how they use the Internet will allow you to develop a Web site that meets your customers needs. For example there is no need to develop an elaborate interactive Web site for your orchard if your customers are only interested in knowing when different apple varieties are coming into season. Focus on Marketing Not Selling Establishing a presence on the Web can benefit your farm in many ways. The Internet can be great for promoting your enterprise and increasing your exposure to customers. Advertising and product promotion through a Web site is used by many Kentucky growers to let customers know what varieties are in season and what is going on at the farm. Not only are more and more consumers shopping online an even greater number are using the Internet to research future purchases. ...

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