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Intercultural Business Communication

Source: tesl-ej.org
Topic: Business Communication

Sort Desciption: Intercultural Business Communication tries to offer. some clues on how to deal with those difficult moments that many business people ...

Content Inside: Contents | TESL-EJ Top June 2005 Volume 9 Number 1 Intercultural Business Communication Author: Robert Gibson (2002) Publisher: Oxford : Oxford University Press Title Pages ISBN Price Student Book Pp. xii + 111 019-4421805 14.20 Are you a good businessperson? Can you manage the stressful situations that often take part in international trade? How would you deal with Japanese customers? How would you behave when invited to dinner by a Moroccan customer? Is there any kind of basic "international business behaviour"? Would you be able to work for a German company? What about the American way of dealing with the working force? Any businessperson should have an answer for each one of these questions. Daily practice often shows professionals that working abroad or in an international setting is harder than expected beforehand and that academic contents do not seem basic in some specific situations as in some of those expressed above. Intercultural Business Communication tries to offer some clues on how to deal with those difficult moments that many business people often have when working in an international setting. It aims at providing a simple introduction to the art of communicating effectively for business purposes. Business English courses have become a very popular activity among EFL teachers all over the planet due to the use of this language as a lingua franca to carry out commercial transactions. However and despite the appropriate use of English that can be achieved after taking some of these courses business professionals often discover that there is something that has not been comprehended some fine nuances that seem to be missing and which can jeopardise their task. In fact many professionals often state that they are afraid of suffering any communication breakdown when carrying out their daily activities in other countries different to theirs. Intercultural Business Communication the book written by Robert Gibson pays attention to those ...

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