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How People Take Pictures: Understanding Consumer Behavior through ...

Source: www.cis.rit.edu
Topic: Consumer Behavior

Sort Desciption: Understanding Consumer Behavior through Eye Tracking. Before During and After Image Capture. Final Report. Marianne Lipps. Visual Perception Laboratory ...

Content Inside: SIMG-503 Senior Research How People Take Pictures: Understanding Consumer Behavior through Eye Tracking Before During and After Image Capture Final Report Marianne Lipps Visual Perception Laboratory Center for Imaging Science Rochester Institute of Technology mal5674@cis.rit.edu 2 Table of Contents Abstract . 3 Copyright. 3 Acknowledgement. 4 1. Introduction. 4 2. Background. 5 2.1 Eye Movements and Visual Perception. 5 2.2 Eye Movements and Picture Viewing. 6 3. Methods. 7 3.1 Eye Tracking Instrumentation. 7 3.1.1 Wearable Eye Tracking System. 7 3.1.2 Integrated Eye and Head Tracking System. 8 3.2 The Tasks . 9 3.2.1 Task 1: Image Capture . 9 3.2.2 Task II: Image Edit. 10 3.2.3 Subjects. 11 4. Results. 11 4.1 Task 1: Image Capture . 11 4.1.1 Gaze Duration. 11 4.2 Task 2: Image Editing. 13 4.2.1 Gaze Duration. 13 4.2.2 Fixation Densities. 15 4.2.3 Cropping and zooming. 16 5. Discussion. 17 5.1 Image Capture Summary. 17 5.2 Image Editing Summary. 17 6. Conclusion. 18 References. 19 3 Abstract In the digital photography business the number of prints of photographs taken by consumers is a critical factor in profitability. Consumers often report that the printed photographs they receive do not adequately reproduce their memory of the original scene; they are dissatisfied with the composition of the photograph not necessarily physical image quality. This dissatisfaction results in a lower percentage of images being printed or reprinted. Very little is known about how people compose photographs. In order to attain a better understanding of consumer behavior during image capture simply asking the photographer about his or her methods is not always accurate; amateur photographers may not be conscious of the strategies they actually use when preparing to take a photograph. Also asking photographers to pay attention to these strategies may change their behavior. The human visual system has very high resolu ...