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How Free Giveaways Can Help You Get You All the Mortgage Clients ...
Source: www.imba.ca
Topic: Mortgage Marketing
Sort Desciption: Doren Aldana Mortgage Marketing Coach. Offering free giveaways to prospects and. clients is a powerful business building strategy that can ...
Content Inside: How Free Giveaways Can Help You Get You All the Mortgage Clients You Want Doren Aldana Mortgage Marketing Coach Offering free giveaways to prospects and clients is a powerful business building strategy that can result in a flood of new and repeat coaching and consulting customers. It may seem counterintuitive to give away your services to build your business; however people cant resist the lure of receiving something for free. The word free as worn out as it may seem is still the most powerful word in marketing and has a hypnotic effect on people. Why Free Giveaways Work The reason free giveaways work so well is two-fold. First prospects that test your service risk-free will hopefully recognize its value and want more of what you have to offer. Or even better your prospect will get hooked on your service and become loyal lifetime client. Second the fact that your mortgage advice was given to your prospects as a free gift will compel them to return the favor by continuing the relationship with you. This principle is called the Law of Reciprocity which simply states that people naturally feel an obligation to return favors as a way of expressing their thanks. Information The Ultimate Free Giveaway Ideally its best to offer free giveaways that are low cost but have a high perceived value to the person you are giving it to. Information is a great example of a free giveaway that has a low product cost and a high perceived value. This is why its smart for mortgage professionals to use special reports containing insider information as a free giveaway for lead generation. Your free information could come in the form of a written document an audio CD a 1-on-1 consultation or a live seminar that your target market would be interested in. Regardless of what form you choose to deliver your free information product the key is to make it relevant and valuable to your target market. If done right your free educational resource will instantly position you as a trus ...
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