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Global Factsheets: Advertising and Promotion (PDF)

Source: tobaccofreekids.org
Topic: Advertising

Sort Desciption: smokers tobacco companies spent over $5.66 billion on advertising and ... Bans on tobacco advertising and promotion should cover both direct and indirect ...

Content Inside: National Center for Tobacco-Free Kids 1707 L Street NW Suite 800 Washington DC 20036 Phone (202) 296-5469 Fax (202) 296-5427 www.tobaccofreekids.org/campaign/global TOBACCO ADVERTISING AND PROMOTION Each year the tobacco industry spends billions of dollars around the globe on advertising marketing and promotion. In the United States alone with less than 5 percent of the worlds smokers tobacco companies spent over $5.66 billion on advertising and promotional expenditures in 1997. 1 Tobacco companies promote cigarettes through every conceivable medium including radio television magazines and newspapers billboards and the internet. Recently disclosed industry documents reveal that the companies have carefully studied the habits tastes and desires of their potential customers -- including children women and other historically low-smoking groups -- and then used that research to develop products and marketing campaigns aimed at them. Studies Show that Advertising Increases Consumption & Appeals to Children The overwhelming majority of independent peer-reviewed studies show that tobacco advertising leads to an increase in consumption. 2 In addition with millions of their customers either dying from tobacco-related illnesses or quitting each year it is crucial for the financial success of the tobacco industry to keep recruiting new smokers. Since studies show that the majority of smokers begin in their youth the logic of the industry dictates that it must somehow reach young people. Advertising and promotion is their main vehicle to accomplish this. Cigarette advertising has a powerful effect among young people. Studies have shown tobacco promotional activities are causally related to the onset of smoking in adolescents and that exposure to cigarette advertising is predictive of smoking among that age group. Research has also shown that following the introduction of brand advertisements that appeal to young people use of the advertised brands increases a ...

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