Show Me Listing

Online Ebooks (PDF) Library

• Home
• Popular
• Latest
• Contact

Home » Marketing » Promotion

Generating Prospects and Customers with Promotion Strategy

Source: www.mktghelp.com
Topic: Promotion

Sort Desciption: Generating Prospects and Customers with Promotion Strategy. By Blair Entenmann President of MarketingHelp! Promotion can be defined as any method that ...

Content Inside: Generating Prospects and Customers with Promotion Strategy By Blair Entenmann President of MarketingHelp! Promotion can be defined as any method that communicates to the target market about the right product to be sold in the right place at the right price. What the marketing manager communicates is basically determined when the target customers' needs and preferences are known. How the information is communicated in order to obtain action -- a purchase -- depends on a number of factors. Types of Promotion: Promotion includes personal selling advertising sales promotion and public relations. Personal Selling involves direct face-to-face relationships between sellers and potential customers. Advertising is any paid form of "mass selling" or communication with large numbers of potential customers at the same time. Sales Promotion refers to specific activities (such as point-of-purchase displays brochures coupons) which can generate a specific purchase behavior. Public Relations or Publicity is any free form of "mass selling." All of these methods try to inform persuade and remind the target audience about your product or service. They are complementary to each other and should be integrated to maximize your results. There are also different forms of each of these types of promotion such as broadcast print direct mail and electronic advertising that offer different advantages disadvantages costs and paybacks. The same message may be interpreted differently based on the source of the message in terms of trustworthiness and credibility. Promotion Mix Decisions: There is no one right promotion mix (between Personal Selling Advertising Sales Promotion and Public Relations) for all situations. The promotion mix for your company should be designed to accomplish your overall objectives. The specific mix depends on a number of factors including 1) the promotion budget available 2) stage of product in its life cycle 3) nature of the competiti ...

promotional strategies pubilicity

©2007 Show Me Listing - Designed by Free CSS Templates

RSS Feed Sitemap Privacy Policy