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for Marketing Researchers

Source: www.bus.wisc.edu
Topic: Marketing Research

Sort Desciption: thur C. Nielsen Sr. in the 1920s marketing research. has experienced an extreme makeover in .... that recognize the value of marketing research says ...

Content Inside: December 2006 by Bill Shepard or years marketing research wasnt exactly what youd call a high-profile profession in the business worldbut thats all changed. In fact marketing research is turning into one of the hottest fields around. The May 2006 issue of Money Magazine ranked marketing research sixth among the top-50 jobs in America citing an average of 16000 job openings per year and salaries averaging $82500 annually. The magazine also gave the field relatively high marks as a career in terms of flexibility and ease of The Growing Market entry. Marketing research also was heralded as one of the top-25 jobs for 2005-2009 in the January 2005 issue of Fast Company magazine. And then theres the coolness factor. As Money Magazine put it: If you want to know what the next big thing is this is your field. Charged with gathering and analyzing informa- tion about consumers the competition and the mar- ket as a whole marketing researchers hold unique and increasingly influential positions at companies around the globe. Gauging consumer receptivity to for Marketing Researchers F December 2006 new products spotting consumer trends measuring analyzing and predicting consumer behavior its all in a days work for a marketing researcher. Marketing research used to be a backroom function but nowadays the distinctions are blurring between marketing researchers and brand manag- ers says Marketing Professor Neeraj Arora executive director of the A.C. Nielsen Center for Marketing Research at the UW-Madison School of Business. Marketing researchers must have the business savvy of a brand manager the analytical mind of a re- searcher. They need to be creative take risks and spot market trends and pass this information onto CEOs. The role of marketing researchers is ascending in importance throughout the corporate world. Growing numbers of companies are embracing the value of marketing research in reducing risk through data-driven decision making identifying new market ...

salary of smr marketing research

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