Source: www.bestmeetings.com
Topic: Management Science
Sort Desciption: 2 Environmental Issues Environmental Issues The healthcare environment is undergoing significant pressures and changes. Escalating cost pressures have strained the broader healthcare system ...
Content Inside: Five Reasons to be Proud of Management Science in Pharmaceuticals Ira Haimowitz Organon Michael Allen Company Kevin Kirby 1 Agenda Agenda Environmental Issues Management Science Five Reasons to Be Proud Call to Action 2 Environmental Issues Environmental Issues The healthcare environment is undergoing significant pressures and changes. Escalating cost pressures have strained the broader healthcare system. Government-sponsored insurance programs have been stretched thin and are changing. (Medicare Part D) The insurance system is under scrutiny to be more fiscally responsible while providing top-notch medical care. Traditional employer-sponsored insurance programs are being questioned. Pharmaceuticals has been a frequent target for criticism by the press advocacy groups and public opinion. 3 Environmental Pressures -Promotion Cost Environmental Pressures -Promotion Cost 4 Environmental Pressures -Sales Forces Environmental Pressures -Sales Forces Gimme an Rx! --Cheerleaders Pep Up Drug Sales New York Times -November 28 2005 5 More Serious Environmental Pressures More Serious Environmental Pressures Only 13% of the public have confidence or trust in the Pharmaceutical Industry ranking amongst the likes of big tobacco the oil industry and insurance companies (Harris Poll published in July of 2005) Recent Headlines "GM retirees protest health care cuts" "AARP Wins First Round in Lowering Drug Costs" "Pfizer unveils $4bn cost cutting effort" "Merck to Cut 7000 Jobs Close Plants" AMA opt-out and concerns over sales data privacy (California) Healthcare Law Compliance 6 Management Science in Pharmaceuticals Management Science in Pharmaceuticals We define Management Science as the scientific measurement of sales and marketing activities and managing them to improve with the goal of optimizing business results. The following business functions are among those at the heart of management science: Forecasting Incentive Compensation Market Rese ...
