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Farmers Markets and Direct Marketing for Colorado Producers

Source: dare.colostate.edu
Topic: Direct Marketing

Sort Desciption: analyses of farmers market and direct marketing by agricultural ... direct marketing channel for US producers and with recent growth in revenues from ...

Content Inside: Colorado State University and U.S. Department of Agriculture cooperating. Cooperative Extension programs are available to all without discrimination Cooperative Extension Colorado State University http://dare.agsci.colostate.edu/csuagecon/ extension/pubstools.htm #AgMarketing Department of Agricultural and Resource Economics Fort Collins CO 80523-1172 September 2004-AMR 04-02 Farmers Markets and Direct Marketing for Colorado Producers By Dawn Thilmany Agribusiness Extension Economist Colorado State University Farmers markets have a rich history in the development of agriculture in the United States. They represented a community food distribution system long before the rise of the retail agribusiness system and began to re-emerge (after years of decline) after the passage of the Farmer-to-Consumer Direct Marketing Act of 1976. Some argue that they are now integral part of the food community linking consumers and producers through business and social relationships while others view markets as an appropriate marketing channel for entrepreneurial and small farmers who strive to establish a loyal customer base through personal selling and high quality (vs. low margin commodity) marketing strategies. The objectives of this fact sheet are to summarize the findings of some recent analyses of farmers market and direct marketing by agricultural producers including the US Ag Census USDAs Agricultural Marketing Service study of Farmers markets and a CSU study of consumer shopping behavior conducted in April 2004. By examining trends in the number of farmers markets sales made directly by producers and role of farmers markets in consumer food purchases one can assess the potential role of such channels in agricultural development especially for small farms or producers with specialty and value- added agricultural products. Farmers Market Trends According to a 2000 USDA study on farmers markets it is likely the most important direct marketing channel for US producer ...

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