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Farmers' Market Research 1940-2000: An Inventory and Review
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Topic: Marketing Research
Sort Desciption: research on agricultural direct marketing. These are exciting ... Florida Agricultural Market Research Center. Gainesville. ...
Content Inside: Farmers' market research 19402000: An inventory and review Allison Brown Abstract. The number of retail farmers' markets in the USA increased dramatically in the twentieth century with a burst of growth experienced after the passage of Public Law 94-463 (PL 94-463) the Farmer-to-Consumer Direct Marketing Act of 1976. This article inventories the literature since the Second World War on retail farmers' markets and direct marketing in North Amer- ica. The inventory includes some lesser known studies from 1970 to 1985. The reports are grouped into four categories by topical area: consumers and vendors economic impact social impact and farmers' markets as research sites. Overall the literature on farmers' markets is found to be scant leaving ample room for new and exciting explorations of this venerable institution. Key words: direct marketing PL 94-463 produce marketing retail farmers' markets Introduction The number of retail farmers' markets in the USA grew from about 340 in 1970 to over 3000 in 2001 and was especially rapid after the passage by the US Congress of Public Law 94-463 (PL 94-463) the Farmer-to-Consumer Direct Marketing Act of 1976 (Brown 2001). The growth in popularity of farmers' markets has been variously attributed to factors of changing consumer interest and the changing economics of agriculture. This article catalogs and reviews a large number of reference materials on farmers' markets written since the Second World War. Many of the articles cited in this paper are not well known including Masters theses project reports congressional docu- ments and other narrowly distributed materials. The obscurity of this work is unfortunate as it forms an interesting and informative background for research being undertaken today. The studies included herein were selected primarily for their discussion of the social and economic impacts of retail farmers' markets. No attempt is made to discuss the many How To' handbooks the literature on legal aspe ...
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