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EVENT PROMOTION REFERENCE GUIDE

Source: www.uofaweb.ualberta.ca
Topic: Promotion

Sort Desciption: EVENT PROMOTION REFERENCE GUIDE .... CKUAs Arts and Culture Guide promotes selected fine arts and cultural events. It is. heard twice daily Monday through ...

Content Inside: EVENT PROMOTION REFERENCE GUIDE Office of External Relations Page i Revised June 25 2004 T ABLE OF C ONTENTS I NTRODUCTION .1 E VENT L ISTINGS ON C AMPUS .2 O FF C AMPUS E VENT L ISTINGS .2 L ISTSERVES .3 P OSTERS .4 M EDIA A DVANCERS AND M EDIA C OVERAGE .6 P ERSONAL I NVITATIONS .7 A FINAL N OTE :.7 E VENT CHECKLIST .8 Revised November 29 2004 I NTRODUCTION Event planning is a time and energy consuming exercise. We work hard to ensure that our speakers performers panelists and exhibitors make a fruitful connection with their audiences. Thats why a lower than expected turnout while sometimes unavoidable can be very disappointing. The situation is doubly challenging for many units where staff are often obliged to promote public events on a very limited budget. This means we have to get creative as many of you do each year identifying a variety of new often ingenious ways of getting the word out. The following document is a first attempt to summarize some of the most effective (and cheapest) methods. In addition to these promotional strategies we have a planning checklist designed to assist you with the many other aspects of event organization (see page 8). Promotion after all is only one part of the process! Its a draft document and an organic one. Many of our faculty members will no doubt see gaps and recall great strategies not mentioned here. When you do we ask that you contact the Office of External Relations (education.alumni@ualberta.ca; 492-7755) in order to update the document and share these best practices with colleagues in other units. Revised November 29 2004 E VENT L ISTINGS ON C AMPUS Internal audiences including faculty members staff and students are often the most loyal and enthusiastic participants in our events. Be sure to explore these low cost options for internal publicity: (a) The first stop in promoting any event is to visit the Faculty of Education website at http://www.uofaweb.ualberta.ca/education/ where Eve ...

promotion reference, event promotion reference

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