Show Me Listing

Online Ebooks (PDF) Library

• Home
• Popular
• Latest
• Contact

Home » Marketing » Mortgage Marketing

Education Based Marketing

Source: www.imbaeducation.ca
Topic: Mortgage Marketing

Sort Desciption: MORTGAGE MARKETING. Education Based Marketing. How to attract clients like a magnet. By Doren Aldana. Now that you know what your prospect's questions are ...

Content Inside: 1 here is a misconception in the mortgage business that the most important function of your marketing is to promote what you do or in other words tell people that you offer financing services. But the fact is the most important function of your marketing should be to establish that you are knowledgeable capable and can be trusted. Most people don't do business with people they don't trust especially when it comes to decisions that directly impact their financial life. When they buy your financing services they are in fact buying the talents skills and personalities of YOU or your team of professionals. Even if you have the lowest rates if your prospect doesnt trust you it will be difficult to get their loan application let alone funding their mortgage. This is the basis for Education-Based Marketing. Education-Based Marketing is a powerful marketing strategy that establishes trust and credibility using educational messages. It is the direct opposite of traditional marketing which uses selling-based messages. People are tired of hearing worn-out old sales pitches about best rates and best service. Barriers shoot up the moment you begin delivering a sales pitch. In contrast people sit up and listen when you share important facts and expert information that help them make a good financial decision. Determine Your Educational Message Imagine stepping into the mind of your prospect and listening to their mental conversation at the very moment they decide to begin shopping for a new home or mortgage financing. What questions are they asking themselves? The secret to attracting qualified prospects early in the sales cycle is to find out the answers to those questions and use them as the basis for your educational marketing message. For instance suppose you specialize in working with self-employed business owners. Perhaps your prospects are asking themselves "How can I get financing with no income verification?" or "I have good credit why cant ...

educational based marketing

©2007 Show Me Listing - Designed by Free CSS Templates

RSS Feed Sitemap Privacy Policy