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DOOR TO DOOR SELLING PYRAMID SELLING MULTI LEVEL MARKETING ...

Source: ec.europa.eu
Topic: Multilevel Marketing

Sort Desciption: New Approach Type Regulation of Multi-Level Marketing the Second Option ..... Multilevel Marketing is a form of Direct Selling where ...

Content Inside: Institut fr Europisches Wirtschafts- und Verbraucherrecht e.V. DOOR TO DOOR SELLING – PYRAMID SELLING – MULTI LEVEL MARKETING CONTRACT NO. A0/7050/98/000156 A STUDY COMMISSIONED BY THE EUROPEAN COMMISSION FINAL REPORT VOLUME I: OUTLINE OF A POSSIBLE APPROACH TO REGULATION H ANS -W. M ICKLITZ B ETTINA M ONAZZAHIAN C HRISTINA R LER P ROJECT M ANAGER : P ROF . D R . H ANS -W. M ICKLITZ November 1999 I CONTENTS CONTENTS. . I ANALYTICAL TABLE OF CONTENTS.III GLOSSARY OF TERMS. V PART I. EXECUTIVE SUMMARY. 1 PART II. TOWARDS A COMMON CONCEPT FOR DOORSTEP AND DISTANCE SELLING CONTRACTS.15 PART III. THE NEW ASPECTS.25 PART IV. COMMON RULES FOR THE TECHNICAL AND THE NEW ASPECTS. 59 PREFACE The study seeks to provide an answer to two questions: (1) whether and to what extent is it feasible to adopt a common approach to doorstep and distance selling contracts (2) whether and to what extent is it necessary to have European rules on pyramid/snowball systems and multi level marketing? The answer this study gives is based on an extensive comparative analysis of the way in which the Member States have implemented the Doorstep Selling Directive 85/577/EC into national law as well as of the way in which Member States deal with pyramid/snowball systems and multi level marketing. Numerous colleagues in the Member States have provided invaluable assistance in the completion of the comparative analysis. Geraint Howells produced the report on the United Kingdom. The evaluation of the multi level marketing system made it necessary to analyse this relatively new marketing strategy in detail. This would not have been possible without the invaluable support of multi level marketing companies national direct selling organisations and their European counterparts. National consumer organisations and the European consumer organisation did their part to promote the consumer point of view. The service of DG XXIV has accompanied us throughout the study with he ...

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