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DOING YOUR OWN MARKET RESEARCH
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Topic: Marketing Research
Sort Desciption: Some important questions that can be answered through market research include: ... There are two general types of market research: primary and secondary. ...
Content Inside: 1 November 1988 DOING YOUR OWN MARKET RESEARCH Tips on Evaluating the Market for New Farm-Based Enterprises by Judy Green Innovation experimentation and change are not new to farmers. Over the years most farms have been through many changes in production marketing and management strategy. However the level of interest in new markets and nontraditional agricultural enterprises has risen dramatically in recent years as farmers look for new ways of generating income from their farm resources. Consider these examples: The Evans family has been in the dairy business for 48 years. "When my dad started in dairy" says son Paul "he was milking 40 cows. Now we milk 85 and we do a good job. But with folks moving out here from the city and property taxes going up all the time we've been thinking about ways to diversify and keep the farm in business. We're thinking about putting in a roadside vegetable stand to take advantage of all that traffic that goes by here nowadays. But we've got a lot of competition already - we don't know whether the area can support one more roadside stand or not." Bill and Colleen Ryan have been raising free range chickens on a small scale for the past few years. This year they have been selling broilers along with their market vegetables down at the Farmers' Market every Saturday. "It seems we just can't begin to meet the demand for fresh locally raised chicken" says Colleen. "We're considering building a small scale slaughter facility next year and tripling our production of broilers. We're just not sure if we'll be able to sell that many birds at Farmers' Market alone." Don Delevan raises beef cattle on his 400 acre ranch and sells them at the auction house 50 miles away. He's interested in developing his own label and marketing his beef as high quality lean and chemical-free to customers who will pay a premium price. "I need to find out where my customers are and how I can get my produ ...
doing your own market research tips on evaluating the market for new farm based enterprises
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