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Direct Marketing Solutions

Source: sp.ask.com
Topic: Direct Marketing

Sort Desciption: Direct Marketing Solutions. Search Engine Marketing. Reach qualified prospects further along in the buying cycle. According to the Georgia Institute of ...

Content Inside: AJinteractive A division of R TM Direct Marketing Solutions Search Engine Marketing Reach qualified prospects further along in the buying cycle According to the Georgia Institute of Technology85% of prospective customers use the Internet to find information on products and services and search engine marketing helps them find it. And in a recent Jupiter Research report released in May 2004the key finding was that approximately two-thirds of search marketing services are currently done in-housebut demand for agency involvement is emerging. In factthe size of marketersbudgetsthe number of service providersand the sophistication of search campaigns are all growing and driving agency demand and involvement in search marketing. More and moreit is the ancillary services surrounding bid management that are becoming valuable to marketers and will provide the strongest case for outsourcing SEM. Key Benefits of SEM: Refined Targeting Position your company directly in front of users who are specifically looking for the products and services you offer. Easy segmentation Quickly address specific segments of your marketallowing you to achieve the highest level of market penetration. High flexibility Defineredefineadjusttweakand add to your search engine marketing campaign on a moments notice. Optimal branding Create a campaign that reinforces your brand messaging in a number of highly effective ways. Rapid ROI Experience immediate reduction in costs over traditional media with the speed at which we implement your campaign. Key Features of MaxSearch: With our uniqueindustry-leading approachwe work with advertisers and agencies to deliver the following: Quality Traffic Identifying and delivering prospects that are further along in the buying cycle while minimizing less-targeted traffic. Traffic vs.Placement Choosing keywords based on the ability to deliver potential conversions vs.the need to be there. Customized Search Listings Designing each search listing ...

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