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Direct Marketing of Meat

Source: www.uwex.edu
Topic: Direct Marketing

Sort Desciption: One way of doing this is through Direct Marketing. This. concept is not a new idea by any means. Farmers have been selling farm fresh produce to rural and ...

Content Inside: Direct Marketing of Meat by Kevin Schoessow 1 Area Agricultural Development Agent Burnett Sawyer & Washburn Counties With livestock prices at their current level it is becoming more and more important for producers to gain access to profitable markets and customers. One way of doing this is through Direct Marketing. This concept is not a new idea by any means. Farmers have been selling farm fresh produce to rural and urban neighbors for generations. However the number of producers marketing and selling directly to consumers has declined rapidly over the years. As a result farmers often feel they have little or no control over the prices they receive for their products. While there is no silver bullet to increasing farm prices farmers do have options to add value to what they produce and in turn receive better prices for their products. The direct sale of meat products to consumers might be one of those options. By assuming some of the marketing roles involved in transforming the live animal on the farm to retail products ready for consumers freezers extra income can be generated for the farmer and a wholesome safe food product can be delivered to the consumer at a possible cost savings. Other important advantages to the consumer are: 1) Freshness of product 2) Convenience of an in-home meat supply 3) Knowledge of source of product 4) Desired quality (reduced fat consistency favorable production practices) Although a direct marketing approach can result in increased profits it also carries added responsibility and the potential for some headaches. Major considerations include: 1) Producing a high quality/safe product which satisfies customer desires. 2) Have an adequate base of potential customers 3) Have a good working relationship with local processors and inspectors ( for meat or processed food sales) 4) Evaluating competition 5) Coordinating transactions between farm and customer 6) Determining price 7) Collecting the money 8) Making good on unac ...

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